紅霞影業
red dusk studios
red dusk studios
紅霞影業 red dusk studios - Brand Animation
This brand visual identity was created for a film production company.
In the early stages of the project, research was conducted on the logo of the client’s ancestral family business, Hongmei.
A symbol resembling an "eye" within the high-heeled shoe graphic was extracted and used as the foundation for developing the visual identity of red dusk studios.
The concept was further refined by visualizing the intuitive "framing gesture" used in cinematography. This not only symbolizes the idea of "focus" but also incorporates the letters "r" and "d" from the company’s English name into the logo design.
這是為一間影像公司所做的品牌視覺識別設計。專案發展初期，調研了客戶方祖輩家業「宏美」的品牌標誌，將高跟鞋圖像裡看似「眼睛」的符號擷取，並以此為「紅霞影業」視覺識別的發展基礎。將影像直觀的「取景手勢」圖像化，除了表徵「聚焦」意念外，也融入影像公司英稱的「r」與「d」字母於視覺標誌中。
My Role:
Animation
Brand Identity by @jiahonghuang
*Brand Identity by @jiahonghuang